Journal article
Not What You Expected to Hear: Accented Messages and Their Effect on Choice
Journal of management, Vol.43(3), pp.804-833
03/01/2017
DOI: 10.1177/0149206314541151
Abstract
In this article we address the increasingly important yet understudied phenomenon of nonnative accentedness on decision making. In three experimental studies, we investigated whether messages about a company delivered in nonstandard-American-accented speech influenced choice. In Study 1, we found that individuals were more likely to choose a company or a product when a message was read in a standard American English accent than when the message was delivered with a Mandarin Chinese or a French accent. In Study 2, we found that expectations regarding company messages are violated when speakers have accents and that, in turn, expectation violations mediated the relationship between accent and choice. In Study 3, we replicated the findings of the effect of accent on choice using Indian and British accents. We also hypothesized and found support for a conditional indirect effects model such that implicit pro-American bias moderated the indirect relationship between accent and choice as mediated by expectation violations. Theoretical and practical implications of this topic of study are discussed.
Details
- Title: Subtitle
- Not What You Expected to Hear: Accented Messages and Their Effect on Choice
- Creators
- Beth A. Livingston - Cornell UniversityPauline Schilpzand - Oregon State UniversityAmir Erez - University of Florida Health
- Resource Type
- Journal article
- Publication Details
- Journal of management, Vol.43(3), pp.804-833
- Publisher
- Sage
- DOI
- 10.1177/0149206314541151
- ISSN
- 0149-2063
- eISSN
- 1557-1211
- Number of pages
- 30
- Language
- English
- Date published
- 03/01/2017
- Academic Unit
- Management and Entrepreneurship
- Record Identifier
- 9984380538302771
Metrics
1 Record Views