Journal article
Nutrition Information in the Supermarket
The Journal of consumer research, Vol.13(1), pp.48-70
06/01/1986
DOI: 10.1086/209047
Abstract
Lists of nutrition information posted in supermarkets were designed to reduce the information-processing costs of comparing alternative foods. In Experiment 1, lists of vitamins and minerals increased nutrition knowledge but had no influence on actual purchases. In Experiment 2, a list of added sugar-a negative component of food-increased the market share of low-sugar breakfast cereals at the expense of high-sugar brands. We conclude that effort-reducing displays are a successful technique for increasing information use, especially for the more highly valued negative nutrients.
Details
- Title: Subtitle
- Nutrition Information in the Supermarket
- Creators
- J. Edward RussoRichard StaelinCatherine A. NolanGary J. RussellBarbara L. Metcalf
- Resource Type
- Journal article
- Publication Details
- The Journal of consumer research, Vol.13(1), pp.48-70
- Publisher
- Journal of Consumer Research
- DOI
- 10.1086/209047
- ISSN
- 0093-5301
- eISSN
- 1537-5277
- Language
- English
- Date published
- 06/01/1986
- Academic Unit
- Marketing
- Record Identifier
- 9984380644402771
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