Journal article
On the role of provenance in NFT trades
International journal of research in marketing, Vol.42(3), pp.610-625
09/2025
DOI: 10.1016/j.ijresmar.2024.10.008
Abstract
This study explores the role of provenance in bidding behavior in a blockchain marketplace for NFTs. We analyze how the information inferred from the ownership chain of NFTs affects valuation. The products we study are a hybrid of consumption goods and collectibles, and so provenance is expected to manifest in both use value (how the item is used) and collectible value (how the item can resell) inferred from the ownership chain. We conduct our empirical analysis using a trading dataset of an online card game on OpenSea, a blockchain marketplace for NFTs. We find that provenance of NFTs passes through past owners, dating back to the first owner, largely as collectible value in our context
Details
- Title: Subtitle
- On the role of provenance in NFT trades
- Creators
- Soogand Alavi - The University of Iowa, USAErnan Haruvy - McGill UniversityYing Xie - The University of Texas at Dallas
- Resource Type
- Journal article
- Publication Details
- International journal of research in marketing, Vol.42(3), pp.610-625
- DOI
- 10.1016/j.ijresmar.2024.10.008
- ISSN
- 0167-8116
- Publisher
- Elsevier B.V
- Language
- English
- Electronic publication date
- 11/2024
- Date published
- 09/2025
- Academic Unit
- Marketing
- Record Identifier
- 9984748258102771
Metrics
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