Journal article
Perspectives on Multiple Category Choice
Marketing letters, Vol.8(3), pp.297-305
07/01/1997
DOI: 10.1023/A:1007960529932
Abstract
Multiple category choice is a decision process in which an individual selects a number of goods, all of which are nonsubstitutable with respect to consumption. Choices can be made either simultaneously or sequentially. The key feature of multiple category choice is the treatment of the choices as interrelated because each item in the final collection of goods contributes to the achievement of a common behavioral goal. We discuss current and potential applications of psychology, economics and consumer choice theory in developing models of multiple category choice.
Details
- Title: Subtitle
- Perspectives on Multiple Category Choice
- Creators
- Gary J. RussellDavid Bell - UCLA, , USAAnand Bodapati - Northwestern UniversityChristina L. BrownJoengwen Chiang - Hong Kong University of Science and TechnologyGafy GaethSunil Gupta - Columbia UniversityPuneet Manchanda
- Resource Type
- Journal article
- Publication Details
- Marketing letters, Vol.8(3), pp.297-305
- Publisher
- Kluwer Academic Publishers
- DOI
- 10.1023/A:1007960529932
- ISSN
- 0923-0645
- eISSN
- 1573-059X
- Language
- English
- Date published
- 07/01/1997
- Academic Unit
- Marketing
- Record Identifier
- 9984380476902771
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