Journal article
Pester Power: Understanding Parent–Child Communication About Fruits and Vegetables in Low-Income Families From the Child’s Perspective
Social marketing quarterly, Vol.25(3), pp.182-192
09/2019
DOI: 10.1177/1524500419839497
Abstract
Pick a better snack™, a multicomponent social marketing intervention to promote fruit and vegetable (F&V) consumption, develops children’s ability to ask their parents for F&V. This study’s purpose was to understand this “pester power” from the child’s perspective. Pester power is leveraging children’s ability to convince their parents to purchase items in the store that they normally would not have considered buying. Focus groups were conducted with third-grade program participants ( n = 30) and involved a traditional discussion format, a drawing activity, and role-playing. Most of the communication participants described involved straightforward requests, although a few children described behaviors such as whining. Most reported their parents responded affirmatively to requests, and some described a positive emotional response from parents. Parent denials were typically related to concerns about cost or the child not eating the item after purchase. Findings pointed to high self-efficacy and response efficacy among these children, although role-playing of effective asking strategies and addressing reasons why parents deny requests could enhance the program. Social marketing efforts including children should consider how pester power may play a role in moving adult behavior.
Details
- Title: Subtitle
- Pester Power: Understanding Parent–Child Communication About Fruits and Vegetables in Low-Income Families From the Child’s Perspective
- Creators
- Natoshia M Askelson - University of Iowa, Iowa City, IA, USAElizabeth H Golembiewski - Indiana University, Bloomington, IN, USACristian L Meier - University of Iowa, Iowa City, IA, USARosamond Smith - University of Iowa, Iowa City, IA, USADoris Montgomery - Iowa Department of Public Health, Des Moines, IA, USACatherine J Lillehoj - Iowa Department of Public Health, Des Moines, IA, USASuzy Wilson - Iowa Department of Public Health, Des Moines, IA, USA
- Resource Type
- Journal article
- Publication Details
- Social marketing quarterly, Vol.25(3), pp.182-192
- DOI
- 10.1177/1524500419839497
- ISSN
- 1524-5004
- eISSN
- 1539-4093
- Grant note
- DOI: 10.13039/100009165, name: Food and Nutrition Service, award: an Intergovernmental contract, N/A ACFS 15-088, Nu
- Language
- English
- Date published
- 09/2019
- Academic Unit
- Injury Prevention Research Center; Public Policy Center (Archive); Community and Behavioral Health
- Record Identifier
- 9984214807502771
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