Journal article
Politics in 140 Characters or Less: Campaign Communication, Network Interaction, and Political Participation on Twitter
Journal of political marketing, Vol.15(4), pp.311-332
10/01/2016
DOI: 10.1080/15377857.2014.959686
Abstract
The methods by which politicians and policy makers communicate with the public are constantly adapting to the ever-changing media environment. As part of this changing landscape, this study considers the case of Twitter. Specifically, the authors conduct a survey of political Twitter users, in order to understand their use of the medium and their political behaviors within it. Results indicate that political Twitter users are more interested in and engaged in politics in general and less trusting of the mainstream media. Moreover, the study investigates the extent to which followers of a campaign may affect its overall influence in the Twitterverse.
Details
- Title: Subtitle
- Politics in 140 Characters or Less: Campaign Communication, Network Interaction, and Political Participation on Twitter
- Creators
- Leticia Bode - Georgetown UniversityKajsa E Dalrymple - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of political marketing, Vol.15(4), pp.311-332
- Publisher
- Routledge
- DOI
- 10.1080/15377857.2014.959686
- ISSN
- 1537-7857
- eISSN
- 1537-7865
- Language
- English
- Date published
- 10/01/2016
- Academic Unit
- School of Journalism and Mass Communication; Public Policy Center (Archive)
- Record Identifier
- 9984083201402771
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