Journal article
Priming Presidential Votes by Direct Democracy
The Journal of politics, Vol.70(4), pp.1217-1231
10/2008
DOI: 10.1017/S0022381608081164
Abstract
We demonstrate that direct democracy can affect the issues voters consider when evaluating presidential candidates. Priming theory assumes that some voters have latent attitudes or predispositions that can be primed to affect evaluations of political candidates. We demonstrate that: (1) state ballot measures on same sex marriage increased the salience of marriage as an issue that voters used when evaluating presidential candidates in 2004, particularly those voters less interested in the campaign and those likely to be less attentive to the issue prior to the election; and (2) that the primed issue (gay marriage) was a more important factor affecting candidate choice in states where marriage was on the ballot.
Details
- Title: Subtitle
- Priming Presidential Votes by Direct Democracy
- Creators
- Todd Donovan - aWestern Washington UniversityCaroline J Tolbert - bUniversity of IowaDaniel A Smith - cUniversity of Florida
- Resource Type
- Journal article
- Publication Details
- The Journal of politics, Vol.70(4), pp.1217-1231
- DOI
- 10.1017/S0022381608081164
- ISSN
- 0022-3816
- eISSN
- 1468-2508
- Publisher
- Cambridge University Press; New York, USA
- Number of pages
- 15
- Language
- English
- Date published
- 10/2008
- Academic Unit
- Center for Social Science Innovation; Public Policy Center (Archive); Political Science
- Record Identifier
- 9983989276702771
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