Journal article
Promotional Expenditures, Market Competition, and Thrift Behavior
Journal of business research, Vol.50(2), pp.177-184
11/01/2000
DOI: 10.1016/S0148-2963(99)00030-2
Abstract
This article investigates the impact of promotional expenditures or advertising on the performance and asset and liability characteristics of firms in the U.S. savings and loan industry over the period 1985 to 1989. The results of a simultaneous equation analysis on a sample of 2,534 thrifts in the Southeast region indicate that promotional expenditures had a strong positive impact on the profitability of their non-interest business activities. The promotional expenditures of thrifts were found to be positively related to their investment in nontraditional assets and their reliance on purchased funds. The findings indicate that promotional expenditures have increased due to the increased competition in the local markets as a result of the introduction of interstate banking during the period.
Details
- Title: Subtitle
- Promotional Expenditures, Market Competition, and Thrift Behavior
- Creators
- Iftekhar Hasan - New Jersey Institute of TechnologyWilliam Curt Hunter - Federal Reserve Bank of ChicagoRoswell E. Mathis - New Jersey Institute of Technology
- Resource Type
- Journal article
- Publication Details
- Journal of business research, Vol.50(2), pp.177-184
- DOI
- 10.1016/S0148-2963(99)00030-2
- ISSN
- 0148-2963
- eISSN
- 1873-7978
- Publisher
- Elsevier Inc
- Number of pages
- 8
- Language
- English
- Date published
- 11/01/2000
- Academic Unit
- Finance
- Record Identifier
- 9984962893902771
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