Journal article
Public Relations As Structuration: A Prescriptive Critique of the StarLink Global Food Contamination Case
Journal of public relations research, Vol.17(1), pp.29-47
01/01/2005
DOI: 10.1207/s1532754xjprr1701_4
Abstract
In this case study, the contamination of the world food supply with genetically modified (GM) corn in 2000 by the transnational corporation, Aventis CropScience, provides the context for considering how theory and practice can be adapted to support a more dialogue-based approach to public relations. As a poststructural alternative, Giddens's theory of structuration is presented as a paradigmatic alternative to the traditional functionalism that is evident in the Aventis public relations experience. [PUBLICATION ABSTRACT]
Details
- Title: Subtitle
- Public Relations As Structuration: A Prescriptive Critique of the StarLink Global Food Contamination Case
- Creators
- Frank Durham
- Resource Type
- Journal article
- Publication Details
- Journal of public relations research, Vol.17(1), pp.29-47
- Publisher
- Taylor & Francis Ltd
- DOI
- 10.1207/s1532754xjprr1701_4
- ISSN
- 1062-726X
- eISSN
- 1532-754X
- Language
- English
- Date published
- 01/01/2005
- Academic Unit
- Journalism and Mass Communication
- Record Identifier
- 9984307555502771
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