Journal article
Quit and Win: A Community-Wide Approach to Smoking Cessation
Tobacco control, Vol.3(3), pp.236-241
10/01/1994
DOI: 10.1136/tc.3.3.236
Abstract
Objective: To summarise the overall Minnesota Heart Health Program (MHHP) experience with Quit and Win smoking cessation contests. Setting: Minnesota, USA. Interventions: The 12 contests reported here differed somewhat over time and communities, but key elements were present in nearly all. Smoking was validated prior to entry and quitting was validated among potential prize winners. A large grand prize such as a family vacation was typically offered along with six to ten lesser prizes. Results: Contest participation varied substantially, ranging from 1% to 5% of the eligible smokers in the community. Contest outcomes tended to be encouraging with self-reported six to eight month abstinence rates of 21% to 24% in the first three contests but a somewhat less favourable outcome in the most recent contest. Conclusions: MHHP Quit and Win contests produced positive but variable outcomes both in proportions of smokers reached in the community and in abstinence among contest participants. The contest model has been widely disseminated. Contests may have significant impact in their own right and may increase interest in additional cessation options including more formal help programmes.
Details
- Title: Subtitle
- Quit and Win: A Community-Wide Approach to Smoking Cessation
- Creators
- Terry F. PechacekHarry A. LandoFaryle NothwehrEdward Lichtenstein
- Resource Type
- Journal article
- Publication Details
- Tobacco control, Vol.3(3), pp.236-241
- Publisher
- BMJ Publishing Group
- DOI
- 10.1136/tc.3.3.236
- ISSN
- 0964-4563
- eISSN
- 1468-3318
- Language
- English
- Date published
- 10/01/1994
- Academic Unit
- Community and Behavioral Health
- Record Identifier
- 9984364525102771
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