Recruitment Contrasts in a Divided Charismatic Movement

This research report analyzes the evolution of the bond between a charismatic leader and his mass following. Its empirical focus is the case of Juan Peron and the Peronist movement in Argentina. After discussing stages in the evolution of charisma, we review our earlier findings showing that by 1965 there was clear separation between those Peronists devoted to the movement and those Peronists devoted to the man. We note distinctive features in the social and attitudinal profiles of each and then turn to our principal concern, the recruitment of new blood into each Peronist camp. Personalist youth turn out to be much like their older counterparts, but organizationalist youth demonstrate social and attitudinal features that set them dramatically apart from the personalists and apart from the older organizationalists as well. We discuss the implications of this ever widening rift.