Journal article
Reducing AIDS Risk Behavior: The Combined Efficacy of Protection Motivation Theory and the Elaboration Likelihood Model
Journal of social and clinical psychology, Vol.18(2), pp.223-239
06/1999
DOI: 10.1521/jscp.1999.18.2.223
Abstract
Educational campaigns designed to facilitate preventive health behaviors have fallen short by ignoring the cognitive processes involved in undertaking such behaviors. Participants low and high in protection motivation (PM) read a persuasive communication that, based on the Elaboration Likelihood Model of persuasion (Petty & Cacioppo, 1986a, 1 986b), manipulated a central (quality of the arguments presented) and a peripheral (gender of the communicator) cue. As predicted, high PM participants, for whom the communications were more personally relevant, engaged in more elaborative processing of the message arguments than low PM individuals, for whom the communications were less personally relevant. Additional attitudinal change as a function of the peripheral cue of gender for high PM participants suggests that there may be a layering effect of persuasive cues.
Details
- Title: Subtitle
- Reducing AIDS Risk Behavior: The Combined Efficacy of Protection Motivation Theory and the Elaboration Likelihood Model
- Creators
- Beth L DinoffRobin M Kowalski
- Resource Type
- Journal article
- Publication Details
- Journal of social and clinical psychology, Vol.18(2), pp.223-239
- DOI
- 10.1521/jscp.1999.18.2.223
- ISSN
- 0736-7236
- eISSN
- 1943-2771
- Language
- English
- Date published
- 06/1999
- Academic Unit
- Psychiatry; Anesthesia
- Record Identifier
- 9984006312302771
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