Journal article
Reppin' the nation, reppin' themselves: Nation branding and personal branding in Kenya's music video industry
Journal of African media studies, Vol.12(1), pp.75-88
03/01/2020
DOI: 10.1386/jams_00012_1
Abstract
This article explores the entanglement of nation branding and personal branding in the Kenyan music video industry. Although self-commodification and labouring on behalf of the nation are both indicative of neo-liberal govern mentality, Kenyan music video directors build personal brands to wrestle creative control from their clients during the production process and they invoke their experiences representing Kenya abroad to elevate their professional status at home. Thus, branding in the Kenyan music video industry illustrates the complexities and contradictions of neo-liberal governmentality in global cultural production.
Details
- Title: Subtitle
- Reppin' the nation, reppin' themselves: Nation branding and personal branding in Kenya's music video industry
- Creators
- Brian Ekdale - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of African media studies, Vol.12(1), pp.75-88
- DOI
- 10.1386/jams_00012_1
- ISSN
- 2040-199X
- eISSN
- 1751-7974
- Publisher
- Intellect Ltd
- Number of pages
- 14
- Language
- English
- Date published
- 03/01/2020
- Academic Unit
- Center for Social Science Innovation; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984283717202771
Metrics
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