Journal article
Response rates for mixed-mode surveys using mail and e-mail/Web
The American journal of evaluation, Vol.29(1), pp.99-107
03/01/2008
DOI: 10.1177/1098214007313228
Abstract
This study examines response rates for mixed-mode survey implementation involving mail and e-mail/Web components. Using Dillman's Tailored Design Method, 1,500 participants were sent a survey either (a) via mail with a follow-up contact via e-mail that directed them to a Web-based questionnaire or (b) via e-mail that directed them to a Web-based questionnaire with a follow-up contact via mail. Results indicate that these mixed-mode procedures produce moderately high response rates. However, the mail survey tended to be more effective than the e-mail/Web survey, when serving either as the initial contact or as the follow-up contact. These results suggest that survey implementation involving mail followed by e-mail/Web, or even mail-only approaches, may result in larger samples than implementation involving e-mail/Web followed by mail.
Details
- Title: Subtitle
- Response rates for mixed-mode surveys using mail and e-mail/Web
- Creators
- Patrick D. Converse - Florida Institute of TechnologyEdward W. Wolfe - Virginia TechXiaoting Huang - University of California, BerkeleyFrederick L. Oswald - Michigan State University
- Resource Type
- Journal article
- Publication Details
- The American journal of evaluation, Vol.29(1), pp.99-107
- DOI
- 10.1177/1098214007313228
- ISSN
- 1098-2140
- eISSN
- 1557-0878
- Publisher
- Sage
- Number of pages
- 9
- Language
- English
- Date published
- 03/01/2008
- Academic Unit
- Psychological and Quantitative Foundations
- Record Identifier
- 9985123941902771
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