Journal article
Risk-taking to restore negative self-view: The effect of autonomy and subjective business on financial risk-taking
Journal of business research, Vol.176, 114594
04/2024
DOI: 10.1016/j.jbusres.2024.114594
Abstract
This study examines the influence of autonomy on consumers’ financial risk-taking. Building on various streams of marketing and social psychology literature, we propose that low (vs. high) autonomy increases financial risk-taking, whereas busyness reverses this effect. We further demonstrate that an increased desire for power and status mediates the effect of low autonomy on financial risk-taking. However, in the presence of subjective busyness, highly autonomous consumers are more risk-taking because of an increased sense of power. Five studies, including one involving real money, are conducted to provide empirical support for these predictions.
Details
- Title: Subtitle
- Risk-taking to restore negative self-view: The effect of autonomy and subjective business on financial risk-taking
- Creators
- Mingyue Zhang - China Europe International Business SchoolHaipeng (Allan) Chen - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of business research, Vol.176, 114594
- Publisher
- Elsevier Inc
- DOI
- 10.1016/j.jbusres.2024.114594
- ISSN
- 0148-2963
- eISSN
- 1873-7978
- Grant note
- DOI: 10.13039/501100001809, name: National Natural Science Foundation of China; DOI: 10.13039/501100013804, name: Fundamental Research Funds for the Central Universities; DOI: 10.13039/501100014991, name: Shanghai Planning Office of Philosophy and Social Science
- Language
- English
- Date published
- 04/2024
- Academic Unit
- Marketing
- Record Identifier
- 9984618630802771
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