Journal article
Selling streetball: racialized space, commercialized spectacle, and playground basketball
Critical studies in media communication, Vol.34(1), pp.94-100
01/01/2017
DOI: 10.1080/15295036.2016.1266681
Abstract
This paper outlines plans for a research project on representations of basketball in New York City. It argues that a highly performative style of playground basketball strongly associated with racialized urban ghettos, often referred to as "streetball," has become a significant way that basketball-related products has been marketed in the late-twentieth and early-twenty-first centuries. These marketing efforts are an important source of popular fantasy about the "iconic ghetto," and work to maintain racialized spatial relations in the U.S.
Details
- Title: Subtitle
- Selling streetball: racialized space, commercialized spectacle, and playground basketball
- Creators
- Thomas P Oates - Department of American Studies, University of Iowa
- Resource Type
- Journal article
- Publication Details
- Critical studies in media communication, Vol.34(1), pp.94-100
- Publisher
- Routledge
- DOI
- 10.1080/15295036.2016.1266681
- ISSN
- 1529-5036
- eISSN
- 1479-5809
- Language
- English
- Date published
- 01/01/2017
- Academic Unit
- American Studies; Journalism and Mass Communication
- Record Identifier
- 9984002419002771
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