Journal article
Sequential effects in impression formation with binary intermittent responding
Journal of experimental psychology, Vol.79(2p1), pp.283-287
02/1969
DOI: 10.1037/h0027045
PMID: 5785643
Abstract
100 undergraduate Ss were shown sets of 6 sequentially presented personality trait adjectives and after each adjective were required to indicate whether they liked or disliked the person being described. Each S received 2 replications of 20 different adjective sequences, representing all possible orderings of 3 high- (H) and 3 low-value (L) adjectives. Between-sequence and within-sequence recency effects were obtained. It was shown that the importance or weight assigned to an H adjective tended to be less than that assigned to an L adjective and that this value tended to decrease progressively over ordinal position. Additionally, after a linear operator model was applied to these data, it was concluded that a given adjective may be weighted less or discounted when it is affectively inconsistent with the initial adjectives in the set.
Details
- Title: Subtitle
- Sequential effects in impression formation with binary intermittent responding
- Creators
- Irwin P Levin - U. IowaCharles F Schmidt
- Resource Type
- Journal article
- Publication Details
- Journal of experimental psychology, Vol.79(2p1), pp.283-287
- DOI
- 10.1037/h0027045
- PMID
- 5785643
- NLM abbreviation
- J Exp Psychol
- ISSN
- 0022-1015
- eISSN
- 1946-1941
- Publisher
- American Psychological Association
- Number of pages
- 5
- Language
- English
- Date published
- 02/1969
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963116202771
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