Journal article
Should I Stay or Should I Go?: Motivational Activation Predicts Online Content Changes
Journal of media psychology, Vol.31(3), pp.157-163
2019
DOI: 10.1027/1864-1105/a000238
Abstract
This study explores how motivational activation
influences real-time selection behavior during picture viewing on a computer. We
measured the trait level motivational reactivity (ASA and DSA) of 40
participants, who then viewed a series of pictures. Each participant was given
the opportunity to select a new picture of either similar or different valence
as the picture currently viewed. We recorded indicators of participants'
selection behavior: their propensity to change picture valence, ratio of
pleasant to unpleasant pictures selected, and decision time (how long it took
them to decide on the valence of the next picture). Results showed that
motivational activation predicts each of these behavioral indicators, leading to
some preliminary implications for online user experience as well as the
suggestion that media outlets might consider variance in motivational activation
when selecting online content.
Details
- Title: Subtitle
- Should I Stay or Should I Go?: Motivational Activation Predicts Online Content Changes
- Creators
- Kevin Wise - Department of Advertising, University of Illinois, Urbana, IL, USASeoyon Hong - Department of Advertising, University of Illinois, Urbana, IL, USAHyunmin Lee - Department of Advertising, University of Illinois, Urbana, IL, USARachel Young - Department of Advertising, University of Illinois, Urbana, IL, USA
- Resource Type
- Journal article
- Publication Details
- Journal of media psychology, Vol.31(3), pp.157-163
- DOI
- 10.1027/1864-1105/a000238
- ISSN
- 1864-1105
- eISSN
- 2151-2388
- Publisher
- Hogrefe Publishing
- Alternative title
- Research Report
- Language
- English
- Date published
- 2019
- Academic Unit
- Injury Prevention Research Center; School of Journalism and Mass Communication
- Record Identifier
- 9984083997902771
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