Journal article
Social Marketing, Stages of Change, and Public Health Smoking Interventions
Health education & behavior, Vol.38(2), pp.123-131
04/01/2011
DOI: 10.1177/1090198110369056
PMID: 21257973
Abstract
As a "thought experiment," the authors used a modified stages of change model for smoking to define homogeneous segments within various hypothetical populations. The authors then estimated the population effect of public health interventions that targeted the different segments. Under most assumptions, interventions that emphasized primary and secondary prevention, by targeting the Never Smoker, Maintenance, or Action segments, resulted in the highest nonsmoking life expectancy. This result is consistent with both social marketing and public health principles. Although the best thing for an individual smoker is to stop smoking, the greatest public health benefit is achieved by interventions that target nonsmokers.
Details
- Title: Subtitle
- Social Marketing, Stages of Change, and Public Health Smoking Interventions
- Creators
- Paula Diehr - University of WashingtonPeggy Hannon - University of WashingtonBarbara Pizacani - Oregon Health AuthorityMark Forehand - University of WashingtonHendrika Meischke - University of WashingtonSusan Curry - University of IowaDiane P. Martin - University of WashingtonMarcia R. Weaver - University of WashingtonJeffrey Harris - University of Washington
- Resource Type
- Journal article
- Publication Details
- Health education & behavior, Vol.38(2), pp.123-131
- Publisher
- Sage
- DOI
- 10.1177/1090198110369056
- PMID
- 21257973
- ISSN
- 1090-1981
- eISSN
- 1552-6127
- Number of pages
- 9
- Grant note
- P01CD000249 / OFFICE OF THE DIRECTOR, CENTERS FOR DISEASE CONTROL &PREVENTION; United States Department of Health & Human Services; Centers for Disease Control & Prevention - USA 5 P01 CD000249-02 / ODCDC CDC HHS U48/DP000050-03 / NCCDPHP CDC HHS U48DP000050 / NATIONAL CENTER FOR CHRONIC DISEASE PREV AND HEALTH PROMO; United States Department of Health & Human Services; Centers for Disease Control & Prevention - USA
- Language
- English
- Date published
- 04/01/2011
- Academic Unit
- Health Management and Policy; Community and Behavioral Health
- Record Identifier
- 9984366362302771
Metrics
5 Record Views