Journal article
Social Media Adoption and Corporate Disclosure
The Journal of information systems, Vol.29(2), pp.23-50
08/01/2015
DOI: 10.2308/isys-50961
Abstract
ABSTRACT This study examines 9,861 public firms to investigate the current adoption status of two popular social media platforms (Facebook™ and Twitter™) and their application in corporate disclosure. The investigation is based on the framework defined by Meek, Roberts, and Gray (1995) and on variations in platform, industry, firm size, time, and intensity (i.e., accounts owned, messages released, and user interaction). The results show that 49 percent of the firms have adopted one platform, and 30 percent have adopted both platforms. However, the numbers of new adopters on both platforms have been decreasing continuously since 2010, even though more than half of the firms are yet to adopt either platform. The results also show that 7.06 percent and 3.45 percent of Facebook and Twitter messages, respectively, are related to corporate disclosures. On average, users respond more quickly to disclosures released on Twitter (13 minutes) than on Facebook (25 minutes), whereas disclosures on Facebook have longer user engagement (427 minutes) than those on Twitter (10 minutes).
Details
- Title: Subtitle
- Social Media Adoption and Corporate Disclosure
- Creators
- Mi (Jamie) Zhou - Virginia Polytechnic Institute and State UniversityLijun (Gillian) LeiJianling Wang - Xi'an Jiaotong UniversityWeiguo (Patrick) FanAlan G Wang - Virginia Polytechnic Institute and State University
- Resource Type
- Journal article
- Publication Details
- The Journal of information systems, Vol.29(2), pp.23-50
- DOI
- 10.2308/isys-50961
- ISSN
- 0888-7985
- eISSN
- 1558-7959
- Language
- English
- Date published
- 08/01/2015
- Academic Unit
- Business Analytics
- Record Identifier
- 9984083850702771
Metrics
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