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Susceptibility to social pressure following ventromedial prefrontal cortex damage
Journal article   Open access

Susceptibility to social pressure following ventromedial prefrontal cortex damage

Kuan-Hua Chen, Michelle L Rusch, Jeffrey D Dawson, Matthew Rizzo and Steven W Anderson
Social cognitive and affective neuroscience, Vol.10(11), pp.1469-1476
11/2015
DOI: 10.1093/scan/nsv037
PMCID: PMC4631144
PMID: 25816815
url
https://doi.org/10.1093/scan/nsv037View
Published (Version of record) Open Access

Abstract

Social pressure influences human behavior including risk taking, but the psychological and neural underpinnings of this process are not well understood. We used the human lesion method to probe the role of ventromedial prefrontal cortex (vmPFC) in resisting adverse social pressure in the presence of risk. Thirty-seven participants (11 with vmPFC damage, 12 with brain damage outside the vmPFC and 14 without brain damage) were tested in driving simulator scenarios requiring left-turn decisions across oncoming traffic with varying time gaps between the oncoming vehicles. Social pressure was applied by a virtual driver who honked aggressively from behind. Participants with vmPFC damage were more likely to select smaller and potentially unsafe gaps under social pressure, while gap selection by the comparison groups did not change under social pressure. Participants with vmPFC damage also showed prolonged elevated skin conductance responses (SCR) under social pressure. Comparison groups showed similar initial elevated SCR, which then declined prior to making left-turn decisions. The findings suggest that the vmPFC plays an important role in resisting explicit and immediately present social pressure with potentially negative consequences. The vmPFC appears to contribute to the regulation of emotional responses and the modulation of decision making to optimize long-term outcomes.
Humans Middle Aged Prefrontal Cortex - physiopathology Risk-Taking Female Male Aged Decision Making - physiology Automobile Driving Social Conformity Prefrontal Cortex - pathology

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