Journal article
Test of an averaging model of person preference: Effect of context
Journal of personality and social psychology, Vol.23(2), pp.277-282
08/1972
DOI: 10.1037/h0033039
Abstract
Gave 11 university summer session Ss pairs of person descriptions. Ss indicated the degree to which 1 person was preferred over the other. The difference in the value of the traits used to describe the pair and the value of the context traits that appeared within the person descriptions were varied. The magnitude of the preference judgment decreased linearly as a function of decreasing value of the context traits, and this linear decrease was independent of the difference in value of the differing noncontext traits. Results are examined within the context of a subtractive averaging model that assumes person preference to be based on a comparison of the integrated impression formed of each of the 2 persons described. (22 ref.) (PsycINFO Database Record (c) 2016 APA, all rights reserved)
Details
- Title: Subtitle
- Test of an averaging model of person preference: Effect of context
- Creators
- Charles F Schmidt - Rutgers Sexual and Reproductive Health and RightsIrwin P Levin
- Resource Type
- Journal article
- Publication Details
- Journal of personality and social psychology, Vol.23(2), pp.277-282
- DOI
- 10.1037/h0033039
- ISSN
- 0022-3514
- eISSN
- 1939-1315
- Publisher
- American Psychological Association
- Number of pages
- 6
- Language
- English
- Date published
- 08/1972
- Academic Unit
- Marketing; Psychological and Brain Sciences
- Record Identifier
- 9984963104202771
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