Journal article
The A 2 SC 2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
The Journal of consumer research, Vol.30(4), pp.574-587
03/2004
DOI: 10.1086/380290
Abstract
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a brand mediates the influence of attitudes and attitude strength on choice.
Details
- Title: Subtitle
- The A 2 SC 2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
- Creators
- Joseph R. PriesterDhananjay NayakankuppamMonique A. FlemingJohn Godek
- Resource Type
- Journal article
- Publication Details
- The Journal of consumer research, Vol.30(4), pp.574-587
- Publisher
- The University of Chicago Press
- DOI
- 10.1086/380290
- ISSN
- 0093-5301
- eISSN
- 1537-5277
- Language
- English
- Date published
- 03/2004
- Academic Unit
- Marketing
- Record Identifier
- 9984380380802771
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