Journal article
The Group-Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences
Psychological science, Vol.20(7), pp.867-870
07/01/2009
DOI: 10.1111/j.1467-9280.2009.02371.x
PMID: 19493323
Abstract
We used contagion theory as a framework for studying the influence of spread of qualities in a group. We found that people's preferences change depending on how objects are arranged in a group. They prefer to choose from a closely arranged group if one unidentified object in that group has a positive quality, but prefer to choose from a group in which objects are farther apart if one unidentified object in that group has a negative quality. We call this pattern of preference the group-contagion effect. We also found that the magnitude of the effect increases if the number of objects possessing the positive or negative quality increases.
Details
- Title: Subtitle
- The Group-Contagion Effect: The Influence of Spatial Groupings on Perceived Contagion and Preferences
- Creators
- Arul Mishra - University of UtahHimanshu MishraDhananjay Nayakankuppam - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Psychological science, Vol.20(7), pp.867-870
- Publisher
- Wiley
- DOI
- 10.1111/j.1467-9280.2009.02371.x
- PMID
- 19493323
- ISSN
- 0956-7976
- eISSN
- 1467-9280
- Number of pages
- 4
- Language
- English
- Date published
- 07/01/2009
- Academic Unit
- Marketing
- Record Identifier
- 9984380405002771
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