Journal article
The IEM Movie Box Office Market: Integrating Marketing and Finance Using Electronic Markets
Journal of marketing education, Vol.22(1), pp.5-14
04/2000
DOI: 10.1177/0273475300221002
Abstract
The Iowa Electronic Markets Movie Box Office Market forecasting and trading exercise is an important new form of Internet-based experiential learning. In this experience, students proceed beyond problem analysis to decision making in a situation in which their actions have real-dollar implications. From the exercise, students develop important marketing, finance, and technology skills. Instructors benefit from having a unifying activity to illustrate interesting aspects of new product development, pricing, and decision-making biases.
Details
- Title: Subtitle
- The IEM Movie Box Office Market: Integrating Marketing and Finance Using Electronic Markets
- Creators
- Thomas S. Gruca - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of marketing education, Vol.22(1), pp.5-14
- DOI
- 10.1177/0273475300221002
- ISSN
- 0273-4753
- eISSN
- 1552-6550
- Language
- English
- Date published
- 04/2000
- Academic Unit
- Marketing
- Record Identifier
- 9984380451002771
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