Journal article
The Impact of Distribution Channel Decisions and Repeated Stockouts on Manufacturer and Retailer Performance
IEEE transactions on engineering management, Vol.66(3), pp.312-324
08/2019
DOI: 10.1109/TEM.2018.2835653
Abstract
Product availability is a critical aspect of customer service for retailers and manufacturers. When product is out of stock (OOS), both retailers and manufacturers may suffer depending on the demand-side characteristics, such as whether consumers are more loyal to the store or the brand. While both retailers and manufacturers contribute to OOS situations, the supply-side characteristics, such as whether the retailer or manufacturer is responsible for in-store fulfillment [i.e., traditional versus direct store delivery (DSD) distribution], may impact OOS performance. DSD involves the manufacturer bypassing the retailer's distribution center and delivering product directly to the retailer's individual stores. This paper considers demand- and supply-side issues simultaneously to determine the implications of stockouts for both retailers and manufacturers using an agent-based simulation. An agent-based simulation allows for consideration of these issues under repeated OOS situations to determine the overall impact to retailer and manufacturer performance.
Details
- Title: Subtitle
- The Impact of Distribution Channel Decisions and Repeated Stockouts on Manufacturer and Retailer Performance
- Creators
- Claudia R Rosales - Michigan State UniversityJudith M Whipple - Michigan State UniversityJennifer Blackhurst - University of Iowa
- Resource Type
- Journal article
- Publication Details
- IEEE transactions on engineering management, Vol.66(3), pp.312-324
- Publisher
- IEEE
- DOI
- 10.1109/TEM.2018.2835653
- ISSN
- 0018-9391
- eISSN
- 1558-0040
- Language
- English
- Date published
- 08/2019
- Academic Unit
- Business Analytics; Bus Admin Graduate Programs
- Record Identifier
- 9984201430702771
Metrics
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