Journal article
The Influence of Environmental Attributes on the Relationship Between Entrepreneurial Orientation and Performance in Independent Community Pharmacies
Journal of pharmaceutical marketing & management, Vol.15(2), pp.25-46
2003
DOI: 10.3109/J058v15n02_03
Abstract
ABSTRACT
The objective of this study was to determine if a pharmacy's environment acts as a moderator in the entrepreneurial orientation-performance relationship in independent community pharmacies. A self-administered mail survey of 900 randomly selected independent community pharmacies in 6 states was conducted. Variables were assessed with multi-item measures. Moderated regression was used as the method of analysis. The response rate of the survey was 48.9%. The environmental hostility × entrepreneurial orientation interaction term and the environmental munificence × entrepreneurial orientation interaction terms were significant in the regression. In addition, environmental hostility had a significant negative association with pharmacy performance. Environmental munificence was also significantly associated with performance. Size of pharmacy, age of pharmacy, organicity of structure, and adequacy of resources were the other significant positive indicators of performance of pharmacies. Environmental hostility and environmental munificence act as moderators of entrepreneurial orientation-performance relationship through a contingent effect. An entrepreneurial orientation is a stronger contributor to pharmacy performance in hostile and munificent environments.
Details
- Title: Subtitle
- The Influence of Environmental Attributes on the Relationship Between Entrepreneurial Orientation and Performance in Independent Community Pharmacies
- Creators
- Shrividya Iyer - University of IowaWilliam R. Doucette - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of pharmaceutical marketing & management, Vol.15(2), pp.25-46
- Publisher
- Informa UK Ltd
- DOI
- 10.3109/J058v15n02_03
- ISSN
- 0883-7597
- eISSN
- 1540-8574
- Language
- English
- Date published
- 2003
- Academic Unit
- Pharmacy Practice and Science
- Record Identifier
- 9984365879902771
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