Journal article
The Players' Tribune: Self- Branding and Boundary Work in Digital Sports Media
Journal of sports media, Vol.12(1), pp.45-63
2017
DOI: 10.1353/jsm.2017.0002
Abstract
In 2015 former New York Yankees baseball player Derek Jeter and several business partners launched The Players' Tribune, a website with journalistic characteristics that allows athletes to communicate with fans without mediation from professional journalists. The Players' Tribune boasts that it lets athletes "tell their stories, first person, exactly as they want." The website assigns journalistic titles—senior editor, bureau chief, editorial director—to its contributing athletes even as it distances itself from professional journalists and traditional journalistic protocols. This essay uses The Players' Tribune to examine image control and self-branding in sports media when journalists are excluded from the process of content creation.
Details
- Title: Subtitle
- The Players' Tribune: Self- Branding and Boundary Work in Digital Sports Media
- Creators
- David SchwartzTravis Vogan
- Resource Type
- Journal article
- Publication Details
- Journal of sports media, Vol.12(1), pp.45-63
- Publisher
- University of Nebraska Press
- DOI
- 10.1353/jsm.2017.0002
- ISSN
- 1558-4313
- eISSN
- 1940-5073
- Language
- English
- Date published
- 2017
- Academic Unit
- Journalism and Mass Communication; American Studies
- Record Identifier
- 9984269238302771
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