Journal article
The Psychology of Political Momentum
Political Research Quarterly, Vol.47(4), pp.923-938
12/1994
DOI: 10.1177/106591299404700409
Abstract
In this article we examine the psychological processes that lead people to display bandwagon behavior. Next, we test these theories against the momentum that got rolling for George Bush in the 1988 presidential prenomination campaign. The NES Super Tuesday panel data from that year provide the necessary data. Our results suggest that individuals switched to Bush for a variety of reasons. Some got caught up in the excitement of the momentum and threw their support to the vice president uncritically. Others backed him because they liked the feeling of supporting the favorite Still others reluctantly switched to him even though they liked another can didate better because they felt Bush had the nomination locked up. Finally, some people joined in the momentum because they became convinced that Bush had the best chance of carrying the Republicans to victory in November.
Details
- Title: Subtitle
- The Psychology of Political Momentum
- Creators
- Patrick J Kenney - ARIZONA STATE UNIVERSITYTom W Rice - UNIVERSITY OF VERMONT
- Resource Type
- Journal article
- Publication Details
- Political Research Quarterly, Vol.47(4), pp.923-938
- Publisher
- Sage Publications; Thousand Oaks, CA
- DOI
- 10.1177/106591299404700409
- ISSN
- 1065-9129
- eISSN
- 1938-274X
- Language
- English
- Date published
- 12/1994
- Academic Unit
- Political Science
- Record Identifier
- 9983988985602771
Metrics
17 Record Views