Journal article
The Team Online: Entertainment-education, social media, and cocreated narratives
Television and New Media, Vol.15(2), pp.139-156
01/09/2014
DOI: 10.1177/1527476412455952
Abstract
This article examines an entertainment-education program, The Team, which began airing in Kenya after the 2007–2008 postelection violence. The show promotes cooperation and national unity among Kenyans through the metaphor of Kenya as a football (soccer) team. The focus of this article is twofold: viewers’ identification with and reaction to certain morally ambiguous characters and audience members’ interaction with the program through the online social networking site Facebook. We argue that the producers’ attempt to create less didactic storylines and more complex characters resulted in unanticipated audience opposition to the death of a character the producers understood to be negative but audience members viewed as sympathetic. Second, the adoption of social media resulted in less controlled discussions in which Facebook users occasionally questioned, challenged, and sought to reshape the producers’ goals and strategies.
Details
- Title: Subtitle
- The Team Online: Entertainment-education, social media, and cocreated narratives
- Creators
- Melissa Tully - University of IowaBrian Ekdale - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Television and New Media, Vol.15(2), pp.139-156
- DOI
- 10.1177/1527476412455952
- ISSN
- 1527-4764
- Comment
- The OnlineFirst Version of Record was published Aug. 24, 2012. The print Version of Record was published Jan. 9, 2014.
- Language
- English
- Date published
- 01/09/2014
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9983557582002771
Metrics
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