Journal article
The color of safety: Ingroup-associated colors make beer safer
Journal of experimental social psychology, Vol.47(1), pp.190-194
01/01/2011
DOI: 10.1016/j.jesp.2010.09.001
PMCID: PMC3076803
PMID: 21499547
Abstract
Individuals display high levels of trust and express feelings of safety when interacting with social ingroup members. Here, we investigated whether cues related to ingroup membership would change perceptions of the safety of alcohol. Participants were exposed to images of beer in either a standard can or a can featuring the colors of their university (i.e., 'fan cans'). We hypothesized that exposure to fan cans would change perceptions of the risks of beer drinking. Results showed that participants exposed to fan cans rated beer consumption as less dangerous (Experiment 1), were more likely to automatically activate safety-related mental content after unconscious perception of beer cues (Experiment 2), and viewed their ingroup's party practices as less dangerous (Experiment 3). These results provide evidence that ingroup-associated colors can serve as a safety cue for alcohol, which may in theory perpetuate alcohol-related risk-taking, already a cause for concern on college and university campuses. (C) 2010 Elsevier Inc. All rights reserved.
Details
- Title: Subtitle
- The color of safety: Ingroup-associated colors make beer safer
- Creators
- Chris Loersch - University of MissouriBruce D. Bartholow - University of Missouri
- Resource Type
- Journal article
- Publication Details
- Journal of experimental social psychology, Vol.47(1), pp.190-194
- DOI
- 10.1016/j.jesp.2010.09.001
- PMID
- 21499547
- PMCID
- PMC3076803
- NLM abbreviation
- J Exp Soc Psychol
- ISSN
- 0022-1031
- eISSN
- 1096-0465
- Publisher
- Elsevier
- Number of pages
- 5
- Grant note
- P60 AA011998-115979; T32 AA013526-07; P60 AA011998; T32 AA013526; R21 AA017282; R21 AA017282-02 / NIAAA NIH HHS; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Institute on Alcohol Abuse & Alcoholism (NIAAA) R21AA017282 / NATIONAL INSTITUTE ON ALCOHOL ABUSE AND ALCOHOLISM; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Institute on Alcohol Abuse & Alcoholism (NIAAA)
- Language
- English
- Date published
- 01/01/2011
- Academic Unit
- Psychological and Brain Sciences; Iowa Neuroscience Institute
- Record Identifier
- 9984446434202771
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