Journal article
The devil is in the details! Effect of differentiated platform governance on online review manipulation
Humanities & social sciences communications, Vol.11(1), 1352
12/01/2024
DOI: 10.1057/s41599-024-03859-9
Abstract
Recent years have witnessed an increasing number of manipulated online reviews in e-commerce platforms. Previous research has provided substantial evidence that vendor manipulation of online reviews has a significant negative impact on the stakeholders involved in the e-commerce business. Many platforms take various governance measures to filter manipulated reviews. Nevertheless, the effectiveness of these measures still remains unknown to a large extent. To bridge this research gap, this paper investigates the effect of differentiated platform governance, including defined as interventions to counterattack manipulation intensity, manipulation duration, and perceived quality manipulated, on the probability of future review manipulation. We develop a game theoretical model that incorporates the strategic interactions between the platform and vendors, which yield several testable hypotheses. We then conduct an empirical analysis of platform governance and review manipulation by using the review manipulation data collected from Amazon.com. Results of the analytical model and empirical analysis show that platform governance that targets manipulation intensity and manipulation duration can both effectively mitigate review manipulation probability. On the contrary, platform governance to counterattack manipulating perceived product quality exhibits an inverted U-shape relationship with review manipulation probability. This study provides novel insights into how to better mitigate online review manipulation for e-commerce platforms.
Details
- Title: Subtitle
- The devil is in the details! Effect of differentiated platform governance on online review manipulation
- Creators
- Qiang Wang - Wenzhou University of TechnologyWen Zhang - Beijing University of TechnologyJian Li - Beijing University of TechnologyFeng Mai - Stevens Institute of TechnologyZhenzhong Ma - University of Windsor
- Resource Type
- Journal article
- Publication Details
- Humanities & social sciences communications, Vol.11(1), 1352
- DOI
- 10.1057/s41599-024-03859-9
- ISSN
- 2662-9992
- eISSN
- 2662-9992
- Publisher
- SPRINGERNATURE
- Grant note
- School Research Project of Wenzhou University of Technology: ky202314 National Natural Science Foundation of China: 72174018, 71932002, 72071005 Beijing Natural Science Foundation: 9222001 Philosophy and Sociology Science Fund from Beijing Municipal Education Commission: SZ202110005001 Beijing Postdoctoral Research Foundation: 2023-zz-176
This research was supported by School Research Project of Wenzhou University of Technology under Grant Nos. ky202314; the National Natural Science Foundation of China under Grant Nos. 72174018, 71932002 and 72071005; the Beijing Natural Science Foundation under Grant No. 9222001; the Philosophy and Sociology Science Fund from Beijing Municipal Education Commission (SZ202110005001); the Beijing Postdoctoral Research Foundation under Grant No. 2023-zz-176.
- Language
- English
- Date published
- 12/01/2024
- Academic Unit
- Business Analytics
- Record Identifier
- 9984721441802771
Metrics
6 Record Views