The effect of consumer characteristics and drug process variables on consumers' meaning of prescribed medication

Journal article

Peer reviewed

William R Doucette and Joseph B Wiederholt

Journal of pharmaceutical marketing & management, Vol.7(4), pp.85-95

06/22/1993

DOI: 10.3109/J058v07n04_06

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no abstract

Consumer Behavior

Analysis

Beliefs, opinions and attitudes

Consumers

Title: Subtitle: The effect of consumer characteristics and drug process variables on consumers' meaning of prescribed medication
Creators: William R Doucette - University of Iowa, Pharmacy Practice and Science
Joseph B Wiederholt - University of Wisconsin–Madison
Resource Type: Journal article
Publication Details: Journal of pharmaceutical marketing & management, Vol.7(4), pp.85-95
Publisher: Haworth Press, Inc
DOI: 10.3109/J058v07n04_06
ISSN: 0883-7597
eISSN: 1540-8574
Language: English
Date published: 06/22/1993
Description audience: Trade
Academic Unit: Pharmacy Practice and Science
Record Identifier: 9984366018902771

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