Journal article
The persuasive effects of statistical evidence in the presence of exemplars
Communication studies, Vol.51(3), pp.296-306
09/01/2000
DOI: 10.1080/10510970009388525
Abstract
This paper explores the impact of statistical evidence by varying it while pairing it with a constant set of exemplars. The resulting design includes a condition in which the statistical information and the exemplars advocate the same position (consistent condition), one in which statistical information and the exemplars advocate different positions (inconsistent condition), and a third condition in which only exemplars are presented (control condition). The data indicate that statistical evidence has a substantial effect on judgments, and that the impact of statistical evidence on attitudes is indirect. Specifically, it is mediated by judgments.
Details
- Title: Subtitle
- The persuasive effects of statistical evidence in the presence of exemplars
- Creators
- Franklin J Boster - Professor in the Department of Communication , Michigan State UniversityKenzie A Cameron - Assistant Professor in the Department of Speech Communication , University of GeorgiaShelly Campo - Assistant Professor in the Communication Department , Cornell UniversityWen-Ying Liu - Assistant Professor at Shih Hsin UniversityJanet K Lillie - Visiting Assistant Professor in the Department of Communication , Michigan State UniversityEsther M Baker - Director of Public Relations for the College of Agriculture and Life Sciences , Cornell UniversityKimo Ah Yun - Visiting Assistant Professor at the University of Washington
- Resource Type
- Journal article
- Publication Details
- Communication studies, Vol.51(3), pp.296-306
- Publisher
- Taylor & Francis Group
- DOI
- 10.1080/10510970009388525
- ISSN
- 1051-0974
- eISSN
- 1745-1035
- Language
- English
- Date published
- 09/01/2000
- Academic Unit
- Communication Studies; Ophthalmology and Visual Sciences; Community and Behavioral Health; Graduate College Admin and Gen
- Record Identifier
- 9984063110102771
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