Journal article
The political economy of pharmaceutical marketing channels : a conceptual framework
Clinical therapeutics, Vol.15(4), pp.739-751
1993
PMID: 8221824
Abstract
The political economy framework is presented as a guide to investigate pharmaceutical marketing channels. Based on the framework, pharmaceutical marketing channels are conceptualized as four interacting areas: the environment, the economy, the policy, and the performance of the channel. Examples of this approach are illustrated. The usefulness of the framework for future research and management of pharmaceutical marketing channels is discussed, and strengths and weaknesses are identified.
Details
- Title: Subtitle
- The political economy of pharmaceutical marketing channels : a conceptual framework
- Creators
- W. R Doucette - University of UtahJ. C Schommer - University of UtahJ. B Wiederholt - University of Utah
- Resource Type
- Journal article
- Publication Details
- Clinical therapeutics, Vol.15(4), pp.739-751
- Publisher
- Excerpta Medica
- PMID
- 8221824
- ISSN
- 0149-2918
- eISSN
- 1879-114X
- Language
- English
- Date published
- 1993
- Academic Unit
- Pharmacy Practice and Science
- Record Identifier
- 9984365896602771
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