The power of social media analytics

Journal article

Open access

Peer reviewed

Weiguo Fan and Michael D Gordon

Communications of the ACM, Vol.57(6), pp.74-81

06/01/2014

DOI: 10.1145/2602574

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https://doi.org/10.1145/2602574View

Published (Version of record) Open Access

How to use, and influence, consumer social communications to improve business performance, reputation, and profit.

Title: Subtitle: The power of social media analytics
Creators: Weiguo Fan - University of Iowa, Business Analytics
Michael D Gordon
Resource Type: Journal article
Publication Details: Communications of the ACM, Vol.57(6), pp.74-81
Publisher: ACM; New York, NY
DOI: 10.1145/2602574
ISSN: 0001-0782
eISSN: 1557-7317
Language: English
Date published: 06/01/2014
Academic Unit: Business Analytics
Record Identifier: 9984210507302771

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