Journal article
Trends in Michigan farmers' information seeking behaviors and perspectives on the delivery of information
Journal of applied communications, Vol.83(3), pp.33-50
09/1999
DOI: 10.4148/1051-0834.2143
Abstract
A sample of Michigan farmers was surveyed in 1996 and 1999 to examine trends in their information-seeking behaviors and preferred methods of information delivery. In addition, the relationship between demographic characteristics and types of information sources used were examined. Some key findings for both years include: (a) The vast majority of farmers do not use web-based information; (b) income and farm size was positively correlated with all types of information delivery (print, web-based, radio/TV, organizational events and personal sources); and (c) part-time farmers and those with outside employment tended to use fewer information sources than full-time farmers. Suggestions are offered to help educators make better choices in campaign and message delivery.
Details
- Title: Subtitle
- Trends in Michigan farmers' information seeking behaviors and perspectives on the delivery of information
- Creators
- M SuvediS Campo - University of Iowa, Communication StudiesM.K Lapinski
- Resource Type
- Journal article
- Publication Details
- Journal of applied communications, Vol.83(3), pp.33-50
- DOI
- 10.4148/1051-0834.2143
- ISSN
- 1051-0834
- eISSN
- 2476-1362
- Language
- English
- Date published
- 09/1999
- Academic Unit
- Graduate College Admin and Gen; Communication Studies; Community and Behavioral Health
- Record Identifier
- 9984063110602771
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