Journal article
Twitter Use by Academic Nuclear Medicine Programs: Pilot Content Analysis Study
JMIR formative research, Vol.5(11), pp.e24448-e24448
11/08/2021
DOI: 10.2196/24448
PMCID: PMC8663684
PMID: 34747708
Abstract
Background: There is scant insight into the presence of nuclear medicine (NM) and nuclear radiology (NR) programs on social media.
Objective: Our purpose was to assess Twitter engagement by academic NM/NR programs in the United States.
Methods: We measured Twitter engagement by the academic NM/NR community, accounting for various NM/NR certification pathways. The Twitter presence of NM/NR programs at both the department and program director level was identified. Tweets by programs were cross-referenced against potential high-yield NM- or NR-related hashtags, and tabulated at a binary level. A brief survey was done to identify obstacles and benefits to Twitter use by academic NM/NR faculty.
Results: For 2019-2020, 88 unique programs in the United States offered NM/NR certification pathways. Of these, 52% (46/88) had Twitter accounts and 24% (21/88) had at least one post related to NM/NR. Only three radiology departments had unique Twitter accounts for the NM/molecular imaging division. Of the other 103 diagnostic radiology residency programs, only 16% (16/103) had a presence on Twitter and 5% (5/103) had tweets about NM/NR. Only 9% (8/88) of NM/NR program directors were on Twitter, and three program directors tweeted about NM/NR. The survey revealed a lack of clarity and resources around using Twitter, although respondents acknowledged the perceived value of Twitter engagement for attracting younger trainees.
Conclusions: Currently, there is minimal Twitter engagement by the academic NM/NR community. The perceived value of Twitter engagement is counterbalanced by identifiable obstacles. Given radiologists' overall positive views of social media's usefulness, scant social media engagement by the NM community may represent a missed opportunity. More Twitter engagement and further research by trainees and colleagues should be encouraged, as well as the streamlined use of unique hashtags.
Details
- Title: Subtitle
- Twitter Use by Academic Nuclear Medicine Programs: Pilot Content Analysis Study
- Creators
- Ananya Panda - Mayo Clinic in ArizonaAkash Sharma - Mayo Clinic in FloridaAyca Dundar - Mayo Clinic in ArizonaAnn Packard - Mayo Clinic in ArizonaLee Aase - Mayo ClinicAmy Kotsenas - Mayo Clinic in ArizonaAyse Tuba Kendi - Mayo Clinic in Arizona
- Resource Type
- Journal article
- Publication Details
- JMIR formative research, Vol.5(11), pp.e24448-e24448
- Publisher
- Jmir Publications, Inc
- DOI
- 10.2196/24448
- PMID
- 34747708
- PMCID
- PMC8663684
- ISSN
- 2561-326X
- eISSN
- 2561-326X
- Number of pages
- 7
- Language
- English
- Date published
- 11/08/2021
- Academic Unit
- Radiology
- Record Identifier
- 9984697627302771
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