Journal article
Understanding consumers' preferences for dental service
Journal of health care marketing, Vol.13(3), pp.48-58
1993
PMID: 10129815
Abstract
Previous researchers typically have used attitude and opinion surveys to investigate consumers' perceived importance of dental services attributes. These approaches do not require consumers to trade-off among different attributes, however. The authors use conjoint analysis to analyze consumers' preferences for dental services described by a set of 24 attributes, examining the relative importance as well as the trade-off among these attributes. They also illustrate how dental care providers can use the results from conjoint analysis to tailor their offerings to meet the needs of different segments.
Details
- Title: Subtitle
- Understanding consumers' preferences for dental service
- Creators
- G. Chakraborty - Oklahoma State UniversityG. J. Gaeth - Oklahoma State UniversityM. Cunningham - Oklahoma State University
- Resource Type
- Journal article
- Publication Details
- Journal of health care marketing, Vol.13(3), pp.48-58
- PMID
- 10129815
- NLM abbreviation
- J Health Care Mark
- ISSN
- 0737-3252
- Number of pages
- 11
- Language
- English
- Date published
- 1993
- Academic Unit
- Preventive and Community Dentistry; Marketing
- Record Identifier
- 9984962887502771
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