Logo image
Understanding the spread of COVID-19 misinformation on social media: The effects of topics and a political leader's nudge
Journal article   Open access   Peer reviewed

Understanding the spread of COVID-19 misinformation on social media: The effects of topics and a political leader's nudge

Xiangyu Wang, Min Zhang, Weiguo Fan and Kang Zhao
Journal of the Association for Information Science and Technology, Vol.73(5), pp.726-737
05/2022
DOI: 10.1002/asi.24576
PMCID: PMC8653058
PMID: 34901312
url
https://doi.org/10.1002/asi.24576View
Published (Version of record) Open Access

Abstract

The spread of misinformation on social media has become a major societal issue during recent years. In this work, we used the ongoing COVID-19 pandemic as a case study to systematically investigate factors associated with the spread of multi-topic misinformation related to one event on social media based on the heuristic-systematic model. Among factors related to systematic processing of information, we discovered that the topics of a misinformation story matter, with conspiracy theories being the most likely to be retweeted. As for factors related to heuristic processing of information, such as when citizens look up to their leaders during such a crisis, our results demonstrated that behaviors of a political leader, former US President Donald J. Trump, may have nudged people's sharing of COVID-19 misinformation. Outcomes of this study help social media platform and users better understand and prevent the spread of misinformation on social media.

Details

Metrics

Logo image