Journal article
Use of a Coordinated Social Media Strategy to Improve Dissemination of Research and Collect Solutions Related to Workforce Gender Equity
Journal of women's health (Larchmont, N.Y. 2002), Vol.28(6), pp.849-862
06/01/2019
DOI: 10.1089/jwh.2018.7515
PMID: 30998087
Abstract
Background:
To increase awareness, search for solutions, and drive change, disparity-related research needs to be strategically disseminated. This study aimed to quantify whether a social media strategy could: (1) amplify dissemination of gender equity-related articles and (2) collect proposed solutions to gender equity issues.
Methods:
In April 2018, eight published journal articles covering separate gender equity issues were presented in a 1-hour Twitter chat hosted by Physician's Weekly. Metrics data were collected before, during, and after the chat. During the chat, one question related to each article was tweeted at a time. Qualitative data were extracted from responses and evaluated for thematic content.
Results:
In the 16-hour period during and following the chat, we tallied 1500 tweets from 294 participants and 8.6 million impressions (potential views). The Altmetric Attention Score of each article increased (average, 126.5 points; range, 91–208 points). Within the respective journal, the Altmetric Rank of seven articles improved (range, 3 to ≥19), while the eighth maintained its #1 rank. The one article for which share and download data were available experienced a 729% increase in shares following prechat posts and another 113% bump after the chat, a 1667% increase overall (
n
= 45–795). Similarly, downloads, and presumably reads, increased 712% following prechat posts and another 47% bump after the chat, a 1093% increase overall (
n
= 394–4700). We tallied 181 potential solutions to the eight gender equity-related questions.
Conclusion:
Our results demonstrate that social media can be used strategically to increase the dissemination of research articles and collect solution-focused feedback.
Details
- Title: Subtitle
- Use of a Coordinated Social Media Strategy to Improve Dissemination of Research and Collect Solutions Related to Workforce Gender Equity
- Creators
- Kelly A Cawcutt - 1Division of Infectious Diseases, University of Nebraska Medical Center, Omaha, NebraskaLillian M Erdahl - 2Department of Surgery, Carver College of Medicine, University of Iowa Hospitals and Clinics, Iowa City, IowaMeridith J Englander - 3Department of Radiology, Albany Medical College, Albany, New YorkDiane M Radford - 6Breast Program, Cleveland Clinic Hillcrest Hospital, Cleveland, OhioAmy S Oxentenko - 7Division of Gastroenterology and Hepatology, Department of Internal Medicine, Mayo Clinic College of Medicine, Rochester, MinnesotaLinda Girgis - 8Rutgers Robert Wood Johnson Medical School, South River, New JerseyLindsey L Migliore - 9Department of Physical Medicine and Rehabilitation, MedStar National Rehabilitation Hospital, Washington, District of ColumbiaJulie A Poorman - 11Department of Physical Medicine and Rehabilitation, Spaulding Rehabilitation Hospital, Boston, MassachusettsJulie K Silver - 13Department of Physical Medicine and Rehabilitation, Brigham and Women's Hospital, Boston, Massachusetts
- Resource Type
- Journal article
- Publication Details
- Journal of women's health (Larchmont, N.Y. 2002), Vol.28(6), pp.849-862
- Publisher
- Mary Ann Liebert, Inc., publishers
- DOI
- 10.1089/jwh.2018.7515
- PMID
- 30998087
- ISSN
- 1540-9996
- eISSN
- 1931-843X
- Language
- English
- Date published
- 06/01/2019
- Academic Unit
- Surgery
- Record Identifier
- 9984051704902771
Metrics
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