Journal article
User Adoption of Physician's Replies in an Online Health Community: An Empirical Study
Journal of the Association for Information Science and Technology, Vol.71(10), pp.1179-1191
10/2020
DOI: 10.1002/asi.24319
Abstract
Online health question-and-answer consultation with physicians is becoming a common phenomenon. However, it is unclear how users identify the most satisfying reply. Based on the dual-process theory of knowledge adoption, we developed a conceptual model and empirical method to study which factors influence adoption of a reply. We extracted 6 variables for argument quality (Ease of understanding, Relevance, Completeness, Objectivity, Timeliness, Structure) and 4 for source credibility (Physician's online experience, Physician's offline expertise, Hospital location, Hospital level). The empirical results indicate that both central and peripheral routes affect user's adoption of a response. Physician's offline expertise negatively affects user's adoption decision, while physician's online experience positively affects it; this effect is positively moderated by user involvement.
Details
- Title: Subtitle
- User Adoption of Physician's Replies in an Online Health Community: An Empirical Study
- Creators
- Yanli Zhang - Shanghai University of Finance and EconomicsXinmiao Li - Shanghai University of Finance and EconomicsWeiguo Fan - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Journal of the Association for Information Science and Technology, Vol.71(10), pp.1179-1191
- Publisher
- Wiley
- DOI
- 10.1002/asi.24319
- ISSN
- 2330-1635
- eISSN
- 2330-1643
- Number of pages
- 13
- Grant note
- CXJJ-2018-396; 2018110115 / SHUFE 91646205; 71531013; 71729001 / National Natural Science Foundation of China; National Natural Science Foundation of China (NSFC)
- Language
- English
- Date published
- 10/2020
- Academic Unit
- Business Analytics
- Record Identifier
- 9984380515702771
Metrics
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