Journal article
Video communication, blue marble awe, and attitudes toward climate change and renewable energy
Npj climate action, Vol.4(1), 5
01/28/2025
DOI: 10.1038/s44168-024-00203-4
Abstract
We conducted a survey experiment to examine how respondents’ attitudes toward climate change and renewable energy are affected by six communication approaches using online videos. Three interventions used single message approaches, which focused on facts about climate change science, facts about solar PV technology, or the emotion of blue marble awe (the feeling of awe for the Earth arising from the realization that we live on a fragile planet). Two interventions used dual message approaches, which combined blue marble awe with either climate change science or solar PV technology facts. One intervention used a dual reinforced message approach, which combined blue marble awe, solar PV technology facts, and a message from an astronaut who is an ambassador for renewable energy. Results show that the dual reinforced message approach has the strongest effects on energy and environmental attitudes. Our findings offer important lessons for scientists and educators interested in energy communication.
Details
- Title: Subtitle
- Video communication, blue marble awe, and attitudes toward climate change and renewable energy
- Creators
- Ion Bogdan Vasi - University of IowaMario Paez-Arellano - University of Iowa
- Resource Type
- Journal article
- Publication Details
- Npj climate action, Vol.4(1), 5
- DOI
- 10.1038/s44168-024-00203-4
- ISSN
- 2731-9814
- eISSN
- 2731-9814
- Publisher
- Nature Publishing Group UK
- Grant note
- University of Iowa
This project was funded by an internal grant at the University of Iowa titled "Decarb 2040-Positioning Iowa as an energy exporter in the coming era of deep decarbonization." The authors would like to thank University of Iowa faculty who awarded the grant.
- Language
- English
- Date published
- 01/28/2025
- Academic Unit
- Sociology and Criminology; Management and Entrepreneurship ; Center for Social Science Innovation; University College Courses
- Record Identifier
- 9984781273102771
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