Journal article
We are one Kenya: representations of the nation, leadership, and de-ethnicized identity on reality TV
Media, culture & society, Vol.38(8), pp.1119-1135
11/2016
DOI: 10.1177/0163443716635868
Abstract
This research analyzes Uongozi, a massive multimodal civic education campaign that culminated in the Uongozi reality television show, situating the campaign within its socio-political context. Our analysis suggests that Uongozi framed and promoted a version of leadership that is tied to an idealized progressive, youth leader despite the lack of quality youth ‘candidates’ on the show. The campaign also endorsed a message of national unity and identity, articulated through the promotion of a nonethnic collective Kenyan identity. Uongozi contributed to a larger pre-election narrative promulgated through mass media efforts that encouraged Kenyans to move beyond ethnicity in their voting and participate in a peaceful election.
Details
- Title: Subtitle
- We are one Kenya: representations of the nation, leadership, and de-ethnicized identity on reality TV
- Creators
- Melissa Tully - University of Iowa, USADavid Tuwei - University of Iowa, USA
- Resource Type
- Journal article
- Publication Details
- Media, culture & society, Vol.38(8), pp.1119-1135
- DOI
- 10.1177/0163443716635868
- ISSN
- 0163-4437
- eISSN
- 1460-3675
- Publisher
- SAGE Publications
- Language
- English
- Date published
- 11/2016
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984083256302771
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