Journal article
What can COVID‐19 pandemic reveal about public purpose of a University? A case study
New directions for higher education, Vol.2022(199), pp.9-25
2022
DOI: 10.1002/he.20453
Appears in UI Libraries Support Open Access
Abstract
This case study examines institutional communication of purpose to stakeholders through Facebook during the COVID‐19 pandemic. The findings show that the institution attempted to reduce the negative impacts of the pandemic on campus life and student experiences while using the pandemic as an opportunity to re‐iterate the importance of its scientific knowledge production, training of professionals, and service to communities. In doing so, it established relationships with multiple publics at a time of crisis, but has run the risk of further losing public trust in science and university as the COVID‐19 pandemic has persisted.
Details
- Title: Subtitle
- What can COVID‐19 pandemic reveal about public purpose of a University? A case study
- Creators
- Milad Mohebali - University of Iowa
- Resource Type
- Journal article
- Publication Details
- New directions for higher education, Vol.2022(199), pp.9-25
- DOI
- 10.1002/he.20453
- ISSN
- 0271-0560
- eISSN
- 1536-0741
- Publisher
- Wiley
- Number of pages
- 17
- Language
- English
- Date published
- 2022
- Academic Unit
- Educational Policy and Leadership Studies
- Record Identifier
- 9984323339502771
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