Journal article
When and How Board Members with Marketing Experience Facilitate Firm Growth
Journal of marketing, Vol.82(5), pp.86-105
09/01/2018
DOI: 10.1509/jm.17.0195
Abstract
Scholars have expressed concern that marketing's influence at the strategic levels of the firm is waning. Consistent with this view, only 2.6% of firms' board members have marketing experience. The authors suggest that this is short-sighted and that including more marketing-experienced board members (MEBMs) will increase firm growth by (1) helping firms prioritize growth as a strategic objective and (2) contributing their expertise to improve the effectiveness of revenue growth strategies. Drawing on the behavioral model of corporate governance, the authors develop a theoretical framework explicating the situational, dispositional, and structural influence moderators that alter the impact ofMEBMs on firm growth. Using 64,086 director biographies from S&P 1500 firms, the authors find that MEBMs positively affect firm-level revenue growth and that this relationship is strengthened or weakened by important contingencies that occur in the firm. The findings suggest that the common practice of not including experienced marketers on boards of directors puts firms at a competitive disadvantage.
Details
- Title: Subtitle
- When and How Board Members with Marketing Experience Facilitate Firm Growth
- Creators
- Kimberly A. Whitler - University of VirginiaRyan Krause - Texas Christian UniversityDonald R. Lehmann - Columbia University
- Resource Type
- Journal article
- Publication Details
- Journal of marketing, Vol.82(5), pp.86-105
- DOI
- 10.1509/jm.17.0195
- ISSN
- 0022-2429
- eISSN
- 1547-7185
- Publisher
- Amer Marketing Assoc
- Number of pages
- 20
- Language
- English
- Date published
- 09/01/2018
- Academic Unit
- Management and Entrepreneurship
- Record Identifier
- 9984936817802771
Metrics
1 Record Views