Journal article
Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures
Social science computer review, Vol.38(5), pp.550-566
10/2020
DOI: 10.1177/0894439318812050
Abstract
Despite the importance of news exposure to political outcomes, news consumption is notoriously difficult to measure, and misreporting news exposure is common. In this study, we compare participants’ news behaviors measured on a news aggregator website with their self-reported story selection immediately after exposure. We find that both individual and contextual characteristics—especially the presence of political cues in news headlines—influence reporting of news story selection. As a result, the news audience profiles differ using self-reported versus behavioral measures, creating two different pictures of news exposure. More attention is needed to improve news measurement strategies to address misreporting and to improve the accuracy of news audience profiles.
Details
- Title: Subtitle
- Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures
- Creators
- Emily K Vraga - George Mason University, Fairfax, VA, USAMelissa Tully - University of Iowa, Iowa City, IA, USA
- Resource Type
- Journal article
- Publication Details
- Social science computer review, Vol.38(5), pp.550-566
- DOI
- 10.1177/0894439318812050
- ISSN
- 0894-4393
- eISSN
- 1552-8286
- Language
- English
- Date published
- 10/2020
- Academic Unit
- Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9984083231202771
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