Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures

Emily K Vraga; Melissa Tully

doi:10.1177/089443931881205

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Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures

Journal article

Peer reviewed

Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures

Emily K Vraga and Melissa Tully

Social science computer review, Vol.38(5), pp.550-566

02/22/2023

DOI: 10.1177/089443931881205

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Abstract

Despite the importance of news exposure to political outcomes, news consumption is notoriously difficult to measure, and misreporting news exposure is common. In this study, we compare participants' news behaviors measured on a news aggregator website with their self-reported story selection immediately after exposure. We find that both individual and contextual characteristics - especially the presence of political cues in news headlines - influence reporting of news story selection. As a result, the news audience profiles differ using self-reported versus behavioral measures, creating two different pictures of news exposure. More attention is needed to improve news measurement strategies to address misreporting and to improve the accuracy of news audience profiles.

Anthropology

Journalism

Publishing

Social Sciences

Sociology

Computer Methods

data capture

Datengewinnung

Erhebungstechniken und Analysetechniken der Sozialwissenschaften

Impact Research

information-seeking behavior

Informationsverhalten

Journalismus

measurement

media

Medien

Messung

Methods and Techniques of Data Collection and Data Analysis

misreporting; news audiences; news exposure; self-report measures; website analytics

Nachrichten

News

News media

Nutzung

online media

Online-Medien

Publizistische Medien

Recipient Research

Rezipientenforschung

selection

Selektion

Sozialwissenschaften

Soziologie

Statistical Methods

utilization

Verlagswesen

Wirkungsforschung

Details

Title: Subtitle: Who Is Exposed to News? It Depends on How You Measure: Examining Self-Reported Versus Behavioral News Exposure Measures
Creators: Emily K Vraga
Melissa Tully
Resource Type: Journal article
Publication Details: Social science computer review, Vol.38(5), pp.550-566
DOI: 10.1177/089443931881205
ISSN: 0894-4393
eISSN: 1552-8286
Publisher: Sage
Language: German
Date published: 02/22/2023
Academic Unit: Center for Social Science Innovation; Injury Prevention Research Center; Public Policy Center (Archive); School of Journalism and Mass Communication
Record Identifier: 9984370969302771

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