Journal article
Why blog? (then and now): Exploring the motivations for blogging by popular American political bloggers
New Media & Society, Vol.12(2), pp.217-234
01/19/2010
DOI: 10.1177/1461444809341440
Abstract
Despite the impact that influential American political bloggers have had on public policies and the mainstream media agenda in recent years, very little research is currently available on the most widely read political bloggers.Through a survey of 66 top American political bloggers, the present study examines this elite group by analyzing their initial and current motivations for blogging as well as their online and offline behaviors. The findings demonstrate that nearly all motivations for blogging have increased over time, with the most substantial increases occurring in extrinsic motivations. The results also reveal a significant association between extrinsic motivations and blogger online and offline political participation. This study demonstrates that future research on political blogs needs to look beyond blog readers and blog content and investigate the influential political bloggers themselves.
Details
- Title: Subtitle
- Why blog? (then and now): Exploring the motivations for blogging by popular American political bloggers
- Creators
- Brian EkdaleKang NamkoongTimothy K.F. FungDavid Perlmutter
- Resource Type
- Journal article
- Publication Details
- New Media & Society, Vol.12(2), pp.217-234
- DOI
- 10.1177/1461444809341440
- ISSN
- 1461-4448
- Language
- English
- Date published
- 01/19/2010
- Academic Unit
- Center for Social Science Innovation; Public Policy Center (Archive); School of Journalism and Mass Communication
- Record Identifier
- 9983557533202771
Metrics
59 Record Views