Journal article
Yet Again Conversations Matter: The Importance of Interpersonal Discussions, Educational Campaigns, and Advertising on Cannabis-Related Risk Perceptions, Attitudes, and Intentions in At-Risk Young Adults
Journal of health communication, Vol.27(10), pp.717-726
10/03/2022
DOI: 10.1080/10810730.2022.2153291
PMID: 36475420
Abstract
The present study seeks to evaluate the relationships between cannabis-related communication and outcomes of interest such as cannabis-related risk perceptions, attitudes, and behaviors among young adults. Young adults who were at risk for cannabis use were surveyed online in 2020. Results showed that exposure to online educational messages was associated with higher intentions of engaging in peer intervention, while exposure to online advertising was related to higher intention to use cannabis. Anti-cannabis interpersonal discussion was associated with increased risk perceptions, less favorable cannabis attitudes, and a higher likelihood of peer intervention. More pro-cannabis interpersonal discussion was associated with decreased risk perceptions, more favorable cannabis attitudes, higher use intention, and decreased likelihood of peer intervention. In addition, pro-cannabis interpersonal discussion mediated the relationship between exposure to advertising and cannabis risk perceptions, intentions to use cannabis, attitudes about cannabis, and the likelihood of peer intervention. In contrast, anti-cannabis interpersonal discussion mediated the relationship between exposure to educational messages online and cannabis risk perceptions and the likelihood of peer intervention. These findings underscore the need to regulate online cannabis marketing and the importance of investing in online education campaigns to increase public understanding of the risks associated with cannabis consumption in young adulthood.
Details
- Title: Subtitle
- Yet Again Conversations Matter: The Importance of Interpersonal Discussions, Educational Campaigns, and Advertising on Cannabis-Related Risk Perceptions, Attitudes, and Intentions in At-Risk Young Adults
- Creators
- Arina Tveleneva - University of Wisconsin–MadisonSang Jung Kim - University of Wisconsin–MadisonMatt Minich - University of Wisconsin–MadisonJiaying Liu - University of GeorgiaAlisa Padon - Public Health InstituteLynn Silver - Public Health InstituteSijia Yang - University of Wisconsin–Madison
- Resource Type
- Journal article
- Publication Details
- Journal of health communication, Vol.27(10), pp.717-726
- DOI
- 10.1080/10810730.2022.2153291
- PMID
- 36475420
- ISSN
- 1081-0730
- eISSN
- 1087-0415
- Grant note
- name: Vice Chancellor for Research and Graduate Education at the University of Wisconsin–Madison; DOI: 10.13039/100001395, name: Wisconsin Alumni Research Foundation, award: MSN249368; DOI: 10.13039/100001808, name: Public Health Institute
- Language
- English
- Date published
- 10/03/2022
- Academic Unit
- Center for Social Science Innovation; School of Journalism and Mass Communication
- Record Identifier
- 9984460328002771
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